SAP CRM comprises the following solutions: 

• Marketing
  Manage your enterprise and product data and accurately control marketing budgets and costs and increase brand awareness.  Create and manage customer campaigns and loyalty programs including point awards and redemptions.  Manage your leads and automated the entire lead life-cycle process from lead generation, prioritization, distribution, and follow-up processes. Predict customer behaviors, anticipate their needs, and create more relevant, targeted messages.
  
  All this without ANY IT support.
  
  
• Service
  Manage a variety of service contracts including standard parts, labour and time and materials contracts.  Manage warranty and warranty claims and liase with third party logistics providers to ensure timely customer credits and avoid uneccessary goodwill credits.  Automate the entire return and repair process, manage and coordinate field service jobs, manage van stock, execute and control service orders all with mobile devices.  Identify problems and trends and take proactive action if needed.  Manage and assign external resources to customer service orders and enable third party resources to receive and execute them.
  
  
• Sales
  Manage your entire sales team and keep them focused on actions proven to promote profitable business.  Control all your leads and opportunities and generate customer orders.  Seamlessly integrate with back-end financial and accounts receivable processes to generate invoices, process payments, credit returns, and process claims.